It's no secret that the home selling process has evolved over time, and more and more often we're seeing yesteryear's methods being replaced by attention-grabbing, tech-savvy marketing. This is most apparent in competitive real estate markets and during the high season, when sellers are forced to get creative and spare no expense in order to sell their home.
We've put together a list of 5 ways to sell your home, using tried and true "old school" methods, as well as "new school" methods sure to grab the attention of prospective homebuyers, and probably some nosy neighbors, too. Read on to see which methods you'd be willing to try in order to sell your home!
Word of Mouth vs. Social Media
Then: Ask friends and family if they know of anyone looking to buy a home. Ask them to let people know that you're selling your home. Rinse and repeat.
Now: Two words: Social. Media. Write a post that you're selling your home, include a professional, eye-catching photo and publish it on Facebook, Twitter, Instagram...whatever social media platforms you can. Encourage people to share your posts. As an incentive, you could offer a cash reward for the "share" that leads to the selling of your home. If you're the creative type and up for a bit of fun, why not give your home its very own Twitter or Instagram account and write posts from your house's perspective?
Tarvin Tip: 92% of people start their home search online! Why not take as much advantage of this as you can and reach a wide audience via social media?
Spring Cleaning vs. Home Staging
Then: In order to prepare your home for an open house or viewing, you perform a spring cleaning to rival the professionals: you clean your house from top to bottom, slap a fresh coat of paint on the walls, trim the hedges and turn on all the lights.
Now: You declutter like mad, removing all personal items and photographs from your home, you put large pieces of furniture in a rented storage unit to make your house seem more spacious, and you rent local art pieces and designer furniture to make your home look as modern and livable as possible. Some people even hire professional home stagers to oversee all of this.
Tarvin Tip: Whether you choose the DIY home staging route or hire a professional, getting your house into tip-top shape is a must! Ask your real estate agent what they think makes the most sense for your home and budget.
Video Tours vs. Reality Shows
Then: To allow visitors a peek into your house from the comfort of their own home, you put some professional photographs together into a slideshow, bust out your old hand-held camcorder or even take a video on your cell phone. You then post this video on a website, YouTube or Facebook and welcome the world into your home.
Now: Turn your video tour into a reality show with your home as the star! Live-streaming video has become immensely popular over the last few years thanks to YouTube, Facebook Live, Periscope and Instagram. Use this to your advantage. Post short video clips of family and friends enjoying different areas of your home, like playing a board game together in the living room, or BBQing in the backyard.
Tarvin Tip: Whatever spin you choose to put on these videos, remember that the goal here is to help prospective buyers picture themselves living in your home.
Open Houses vs. House Parties
Then: It's 2 o'clock on a Sunday afternoon and the chocolate chip cookies just came out of the oven. This can only mean one thing: It's Open House time!
Now: It's 8 o'clock on a Saturday night. The wine, cocktails and champagne are flowing, the DJ is rocking, and guests are mingling throughout your home. Many people are starting to throw "events" instead of run-of-the-mill open houses. Nowadays, you can find everything from simple cocktail parties with drinks and appys, to larger, catered affairs with professional musicians.
Tarvin Tip: While there's certainly nothing wrong with a traditional open house (who doesn't love fresh-baked cookies!?), if a party sounds like something you'd be interested in, keep in mind that newer catering companies and amateur musicians are much cheaper than professionals, and often just as good.
Brochures vs. Swag
Then: Never let prospective homebuyers leave your open house empty-handed. It's a great idea to print out some brochures with a photo and summary of your property. You can even include nearby amenities, school information and photos of what your home looks like in different seasons (especially if your open house is taking place in the dead of winter).
Now: Everyone seems to be handing out brochures these days, so why not up your game with some free swag? Tote bags, mugs, baseball hats, T-shirts, pretty much anything you can slap a photo on has been handed out at a modern-day open house.
Tarvin Tip: If you're thinking of handing out some swag at your next open house, we suggest going with more affordable and useful items, such as pens, magnets, and note pads.
The "then" and "now" ways to sell your home each come with their own pros and cons, so it's up to you to decide which ones work best for you and your home. Maybe it's one or the other, or a fusion of the two. Your Tarvin Realtors agent will work closely with you to help you determine the best course of action for selling your home quickly and for the price you want.
Have questions about selling your home in Ridgewood, NJ? Contact the experts at Tarvin Realtors today! We're here to help you with all of your real estate needs.