Many so-called real estate experts will try and discourage individuals from trying to sell their homes during the holidays. November to January is typically considered the worst time of year to buy a property, however, there are many benefits to selling at this time that many people do not consider.
Selling during the holidays may seem like simply adding another item to your seasonal to-do list, but you may find that your home is actually easier to sell during this time of year. For one, homebuyers during the holidays are typically more motivated and serious about buying. The market is also less saturated, which means there are fewer homes and less competition to worry about.
Here are our top five tips for selling your Ridgewood home during the holidays:
Tip 1: Maintain that Curb Appeal
Falling leaves and snow have the ability to make or break the look of a home. If you’re trying to sell your home during this time of year, it’s important to take the time to properly maintain your property. Rake the leaves, shovel the walkway and keep the exterior of your home looking clean and presentable. For many homebuyers, this is the first impression they will get, which is why it’s important to always be prepared.
Tip 2: Don’t Go Overboard with Holiday Décor
Making your home cheerful and welcoming with holiday décor is a great idea, but it’s important to keep the decorations to a classic minimal. Overbearing decorations, tacky baubles or clashing themes may overwhelm buyers and make it difficult for them to see past any garish decorations to see the true nature of your home. Keeping your halls decked simply and classically will let potential homebuyers picture themselves in your home, which will help the sale.
Tip 3: Invest in Quality Real Estate Photos and Video
During the holiday season, the foot traffic is reduced. Homebuyers spend more time researching homes online. This is why quality staging, photos, and even a video tour are all vital for capturing the attention of potential buyers. Expert visuals will entice buyers to come see your home in person.
Tip 4: Work with Your Real Estate Agent to Find Highly Motivated Buyers
The holidays are not only a quiet time to sell a home, but it’s also a quiet time to buy a home too. Many people wait until after the holidays to buy a home. Chances are, if someone is looking to buy a home during the holidays, they have something in their lives that is making the search more urgent. Looking for and targeting buyers who are relocating for a job or buyers working with a tax deadline will help expose your home to motivated and serious buyers.
Tip 5: Give Potential Buyers a Reason to Stay
During showings, it’s vital for potential buyers to stay in your home for as long as possible. Make buyers feel at home by turning up the heat and offering holiday treats and coffee during showings. By creating a cozy and cheerful ambiance, buyers will be more likely to feel at home during the showing, which will result in a positive experience that could lead to a sale.
Selling during the holidays can be stressful for anyone. Between shopping for the perfect gift and planning holiday meals, the idea of selling a home may seem impossible. By working with an experienced real estate agent you can eliminate some of the stress and find success selling your home during the holiday season!
For more information on selling your Ridgewood home during the holidays, contact the real estate experts at Tarvin Realtors by calling (201) 444-0690.